Emirates today unveiled its redesigned Travel Store in Rome, the first in Italy to feature the reimagined retail concept the airline is rolling out across key markets in its global network. Located at 12 Via Chopin, in the EUR district, the store offers a contemporary and welcoming environment where customers can benefit from the expertise of Emirates’ travel consultants and the airline’s renowned hospitality as they plan their journeys.

The opening ceremony was attended by Flavio Ghiringhelli, Emirates’ Vice President Regional Clusters for Southern and Central Europe, and Marco D’ilario, Emirates’ Manager for Italy, together with the airline’s commercial team, corporate clients, industry partners and Rome-based Emirates Skywards members.

“The refurbishment of our Rome Travel Store represents a tangible investment in our customer relationships and in the Italian market. Rome is a key part of Emirates’ presence in Italy: an internationally connected city where the needs of businesses, professionals and individual travellers meet a diverse and dynamic tourism market. Bringing our new retail concept to Rome reinforces our commitment to this strategic market, enabling us to provide personalised support that caters to every traveller’s needs and requirements,” said Marco D’ilario, Emirates’ Manager for Italy. 

“Direct interaction allows us to better understand our customers and build lasting relationships by developing solutions tailored to their needs, from choosing the right itinerary to selecting services that make their journeys more comfortable and personal. This space brings Emirates’ hospitality closer to customers and businesses in the local community, strengthening relationships that grow over time, one journey at a time”.

Opening this reimagined retail concept in Rome’s business and financial district compliments Emirates’ advanced digital presence by offering personalised travel support with a human touch for its customers in Italy. From itinerary planning to product selection and additional services, Emirates’ dedicated travel professionals will help customers tailor their travel arrangements to their individual needs. Customers with more complex requirements can further benefit from dedicated appointments with dedicated consultants. This service is particularly valuable for customers travelling in premium cabins, frequent flyers and small and medium-sized enterprises that manage their own business travel.

Investing in Emirates’ Global Retail Experience

The reimagined Rome Travel Store is part of Emirates’ global initiative to expand and refresh its retail presence, with stores that combine expert travel advice, the airline’s brand identity and a customer-centric approach to service. The airline has invested AED 174 million (USD$47.4 million) in this expansion plan and has already rolled out 10 Emirates World Stores and 13 travel retail outlets globally including Rome.

Emirates Skywards members, the loyalty programme of Emirates and flydubai, will also enjoy bespoke support by visiting the store. Travel consultants can help members make the most of opportunities to earn and redeem Miles, understand the benefits associated with their membership tier, including Platinum, and discover the services available to further enhance their travel experience.

The Emirates Travel Store in Rome is located at 12 Via Chopin, in the EUR district. It is open Monday to Friday, from 9 am to 5 pm.

Emirates in Italy

The refurbishment of the Rome Travel Store further strengthens Emirates’ presence in Italy, a strategic market served through four gateways: Rome Fiumicino, Milan Malpensa, Venice and Bologna. The airline currently operates 49 weekly flights between Italy and Dubai, connecting passengers via its Dubai hub to more than 140 destinations across its global network. Emirates also operates a non-stop, daily service between Milan Malpensa and New York  JFK.